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Build A Better Blog: Build A Blogging Team

By gerardmcgarry on 15th August 2005, filed in Blogging. You can skip to the end and leave a response. Pinging is currently not allowed.

I’ve been following a great series by Darren Rowse of ProBlogger about building a better blog site. Building a better blog covers topics like blog design, search engine exposure and making money from your blogging efforts.

My contribution to this is simple: If you’re serious about building a blog, have a specific popular subject in mind and have aspirations for world dominance, gather a team to help you write on your blog! Maybe you and your friends have an obsession about Feng Shui, or hang glidging, or kickboxing. Try pooling your knowledge and sharing it on a website!

Advantages Of Team Blogging

Having a team can help spread the burden of keeping your blog up-to-date. A small, focussed blog group can share responsibilities:

  • researching and writing articles
  • responding to visitor comments
  • managing search engine submissions
  • creating a presence by commenting on blogs and forums of a similar theme
  • managing and monitoring Google Adsense and affiliate schemes

Disadvantages Of Team Blogging

I was in a band once, a few years ago. At the start, we were invincible, but after a while things turned sour. Arguments arose over the direction of the music, who was putting in the most effort, who wasn’t, how the spoils were to be divided, and so on.

I can see a team of bloggers having a similar downfall. So it’s important to set some ground rules at the start.

  • People have different skills. If someone is particularly good at writing, assign them to creating new content. Your friend is a web designer? Let him give your pages a personality! Work to the strengths of your team members
  • Watch out for egos! Try to remember that each contribution is important. You might have a ‘blog star’, who writes a prolific number of high-quality articles. Who’s going to read them if someone isn’t driving traffic to the site?
  • If there’s money to be made from your blog, talk about how you’re going to share the profits. Arguments about money can quickly kill off any partnership!

If you decide to gather a crack blogging team for your site, remember to stay in close contact. Share ideas for content, refining the site design, features to add. Keep an eye on where your visitors are coming from and try to forge links with similar sites. Enhance your visitors’ experience by responding to comments and build a loyal following of regular readers. And all the best with your team-blogging!

4 Responses to “Build A Better Blog: Build A Blogging Team”

  1. 31 Days to Building a Better Blog - Day 16: Blog Tips - ProBlogger said on August 16th, 2005 at 3:08 pm :

    [...] Gerard submits his first tip for the project with Build a Better Blog: Build a Blogging Team [...]

  2. Kurt said on August 16th, 2005 at 5:02 pm :

    The way I approached it, since my co-blogger and I knew we would have creative differences at some point, is just giving him another subdomain of mine to work with. I get the benefits of linking to him when he does say something interesting, people are one click away, and we can by and large share a readership in common while not ticking each other off too much, since we don’t have to look at each other’s sites if we don’t want to. :)

  3. Brandon Hopkins said on March 31st, 2006 at 9:56 pm :

    Great tips! Any ideas on how profit should be split?

    What if one person writes 10 quality posts, another 8 posts, and another writes 25 posts…how should the profit be divided?

    Thanks!

    Brandon Hopkins

  4. Gerard McGarry said on April 1st, 2006 at 2:11 pm :

    Hi Brandon! I would actually say it isn’t all about writing the posts. Some blogging teams split the load in different ways.

    For instance, on our Unreality TV website, most of the blogging is done by my wife, while I look after the maintenance and promotion of the site. I also gave her some coaching in the best ways to optimize her content for search engines. In that respect, the teamwork is divided according to skill areas.

    Profit sharing agreements will always be tricky on a blog. We always assume the team is passionate about their subject matter. If this is the case, everybody will contribute their part.

    However, it may be that circumstances change and a member of your team drifts or becomes less productive. This needs to be agreed up-front. Who owns copyright on that individual’s posts? Should they be removed (to the detriment of your visitors)? Should they be bought out?

    To answer your question directly, unless you have a ‘star’ blogger who really puts in the effort not only writing posts, but building traffic, commenting on other blogs, you’ll want to share profits equally. If you do have one star performer, I’d advise increasing their share to keep them motivated.

    I certainly think basing your profit-sharing purely on post output is too simplistic.

    Hope that helps!

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