RSS Will Hit Mainstream In 2007
I’ve talked to you before about RSS. Most people who hear me rave about RSS technology look at me like I’m crazy, so before I tell you why RSS is about to go mainstream, I’ll explain again what it is:
RSS (short for Really Simple Syndication) has two parts:
- A website publishes an RSS file which contains a list of current articles. This is known as an RSS feed.
- People with RSS Reader software then ‘subscribe’ to this feed and the RSS Reader will monitor it for new articles.
Basically, RSS is a great way for people to keep up to date with a website without having to constantly check for new information.
Now, why is RSS about to hit the mainstream?
Well, Microsoft will shortly release the latest version of the Internet Explorer web browser, the most used (I won’t say popular) web browser on the planet. Early adopters are likely to download this straight away, but I hear on the grapevine that it’s also going to be released as an urgent security fix, so ultimately a lot of people are going to get this update!
One of the biggest new features the Internet Explorer will have is the ability to detect and read RSS, so if a website you’re visiting has an RSS feed available, you’ll see a little icon in the address bar. With one click, you’ll be able to subscribe to the feed.
That’s not all. Microsoft are set to release a new version of Windows which will also have RSS integration.
RSS has been around for a few years now. Techies and early adopters have been actively using RSS on their websites and subscribing to RSS feeds using browsers like FireFox and Opera or web-based RSS Readers like Bloglines or Rojo.
With the integration of RSS into Microsoft’s core products, we will shortly see mass market adoption of RSS feeds. More sites will start to offer RSS (does yours?) and subscriber numbers are likely to expand too.
If you’d like more advice or information on what RSS can do for you and your business, I’m available for consultation!